How to be the belle of the ball at Christmas with Issa

November 20th, 2007

Simply grab a must-have silk jersey Issa dress at www.Josephm.com, they are the most flattering dress around, whatever shape or size you are an Issa dress will flatter you no end.  When London based, Brazilian-born designer,  Daniella Issa Helayel couldn’t find the perfect dress to fit her globetrotting lifestyle, she decided to make it herself. The man who translated Helayel’s vision of the perfect dress into a reality is pattern maker extraordinaire, Leslie Poole, who once worked with the iconic Ossie Clarke.

In 2003 with Poole’s help, she launched her label, Issa too much acclaim. Her global fanbase includes the likes of Madonna, Kylie Minogue, Victoria Beckham and Scarlett Johanssen.  The Inspiration: In the designer’s own words: “I was frustrated at not being able to find clothes which I really wanted to wear – dresses that made me feel both comfortable and glamorous at the same time. Dresses that would really be able to take me anywhere, from work to play, from bedroom to boardroom.” 

The Look: The Issa formula is simple: a luxurios sleek, beautiful and wearable dress, a combination of luxurious silk jersey fabric and vibrant graphic patterns all rolled into a dress. Helayel calls her dresses “high maintenance to look at, but low maintenance to wear.”Take this amazing opportunity to enjoy our free UK shipping at www.Josephm.com

Go get glam girls!
xxx

Entry Filed under: Celebrities, Designers, Josephm.com news