Buying at London each season is very hectic, but we love it!

Getting to see next seasons fashion for both ladies and children is very exciting. 

The JosephM girls have to really concentrate to try to make the right choices for all of our customers, this can be very stressful.  Getting to each appointment in London is a job in itself, but we always get there in the end….

Juicy Couture kids s/s 2009 is amazing, we L O V E the new collection!

With white tennis style soft towling dresses, and cropped tracks.  Must-have juicy dresses.  Even Juicy jeans this collection is sooooo girly and trendy!

Buying the Juicy Collection is like going into a candy store, its a wonderful experience as all the items are just wonderful and pink!

Another new label to our store for Spring Summer 2009 is Elle.

A beautiful girls collection from baby up to Junior!  The collection is so pretty, with a red and navy nautical theme, along with pretty lemon and pink florals.

The Elle collection is a wonderful price point too! 

Paz Rodriguez is a new baby collection full of adorable baby items, dresses, boys rompa suits and Christening gowns.

We hope that you like our new found little gem!

Chloe kids is very pretty, feminine and also very high fashion.

The Chloe collection s/s 2009 is simply beautiful, we stock from baby up to age 14 years.

Watch this space for the new items!

As always Dior is such a beautiful collection for Spring Summer 2009.

For both girls and boys Dior is trendy, stylish and so on the button in terms of fashion.

JosephM can’t wait to get the new items in our store!