We are very excited about the arrival of our new brand Hugo Boss Kidswear at Joseph M! 

Already convinced of the brands qualities and values, parents all over the world have long been awaiting a kids collection from the quality brand Hugo Boss. Although Hugo Boss first started the clothing company way back in 1924, it wasn’t until Spring 2009 that Hugo Boss launched the hotly anticipated kids collection.  

The kids range has been greatly inspired from the Hugo Boss adult collections and whilst it’s not an exact copy, it does feature some of their iconic details.  

New Spring Summer 2010 stock has already started arriving at Joseph M and can be viewed here. The Hugo Boss kids collection is aimed at girls and boys between the ages of 4-16 years. We think this seasons collection is effortlessly elegant and oozes with laid back cool.

We especially love the beautiful girls black pleated pinafore dress and the cool boys black and grey fine knit cardigan top. We truly hope our customers enjoy it as much as we do!