Daniella Helayel is a Brazilian who founded Issa. Her philosophy was versatility - to design something that can be taken from day through to evening - simple! Daniellas inimitable style and signature printed silk jersey dresses has made her a fashion favourite with loads of celebrities and the fashion pack worn by Victoria Beckham, Madonna and Jessica Simpson. Iconic silk jersey Issa dresses flatter your figure no matter what shape or size you are. With such a cult celebrity following, devoted fahionistas in the know all have Issa dresses hanging in their wardrobes.....