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Daniella Helayel is a Brazilian who founded Issa. Her philosophy was versatility - to design something that can be taken from day through to evening - simple! Daniellas inimitable style and signature printed silk jersey dresses has made her a fashion favourite, especially with avid fan Kate Middleton, who has brought these dresses into the spotlight this season! Iconic silk jersey Issa dresses flatter your figure no matter what shape or size you are.  With such a cult celebrity following, devoted fahionistas in the know all have Issa dresses hanging in their wardrobes.....